Return on marketing investments in B2B customer...

Return on marketing investments in B2B customer relationships: A decision-making and optimization approach

Sandra Streukens, Stan van Hoesel, Ko de Ruyter
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Volume:
40
Year:
2011
Language:
english
Pages:
13
DOI:
10.1016/j.indmarman.2010.06.002
File:
PDF, 337 KB
english, 2011
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