When do formal control and trust matter? A context-based...

Industrial Marketing Management 2011 Vol. 40; Iss. 1

When do formal control and trust matter? A context-based analysis of the effects on marketing channel relationships in China

Zhilin Yang, Chen Zhou, Ling Jiang
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Volume:
40
Year:
2011
Language:
english
Pages:
11
DOI:
10.1016/j.indmarman.2010.09.013
File:
PDF, 409 KB
english, 2011
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