Can including pros and cons increase the helpfulness and...

Can including pros and cons increase the helpfulness and persuasiveness of online reviews? The interactive effects of ratings and arguments

Ann E. Schlosser
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Volume:
21
Year:
2011
Language:
english
Pages:
14
DOI:
10.1016/j.jcps.2011.04.002
File:
PDF, 377 KB
english, 2011
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