Volume 21; Issue 3

Journal of Consumer Psychology

Volume 21; Issue 3
4

Unconscious transfer of meaning to brands

Year:
2011
Language:
english
File:
PDF, 316 KB
english, 2011
5

Is scent-enhanced memory immune to retroactive interference?

Year:
2011
Language:
english
File:
PDF, 312 KB
english, 2011
8

Editorial Board

Year:
2011
Language:
english
File:
PDF, 403 KB
english, 2011
9

The contrasting effects of negative word of mouth in the post-consumption stage

Year:
2011
Language:
english
File:
PDF, 306 KB
english, 2011
10

Can supporting a cause decrease donations and happiness? The cause marketing paradox

Year:
2011
Language:
english
File:
PDF, 233 KB
english, 2011