Volume 11; Issue 4

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Journal of Advertising
Volume 11; Issue 4

Journal of Advertising

Volume 11; Issue 4

1

An Objective and Task Media Selection Decision Model and Advertising Cost Formula to Determine International Advertising Budgets

Barnes, Jimmy D., Moscove, Brenda J., Rassouli, Javad

Journal:

Journal of Advertising

Year:

1982

Language:

english

File:

PDF, 1.24 MB

english, 1982

2

The Effects of Corrective Advertising on Company Image

Armstrong, Gary M., Franke, George R., Russ, Frederick A.

Journal:

Journal of Advertising

Year:

1982

Language:

english

File:

PDF, 1.28 MB

english, 1982

3

Pact: Positioning Advertising Copy Testing

Journal:

Journal of Advertising

Year:

1982

Language:

english

File:

PDF, 1.91 MB

english, 1982

4

Relating Television Preference Viewing to Shopping Orientations, Life Styles, and Demographics: The Examination of Perceptual and Preference Dimensions of Television Programming

Lumpkin, James R., Darden, William R.

Journal:

Journal of Advertising

Year:

1982

Language:

english

File:

PDF, 1.79 MB

english, 1982

5

The Effectiveness of Time-Compressed Television Advertisements with Older Adults

Stephens, Nancy

Journal:

Journal of Advertising

Year:

1982

Language:

english

File:

PDF, 1.31 MB

english, 1982

6

Editorial

Journal:

Journal of Advertising

Year:

1982

Language:

english

File:

PDF, 66 KB

english, 1982

7

Standards for Advertising Copytesting: A Psychometric Interpretation

Furse, David H., Stewart, David W.

Journal:

Journal of Advertising

Year:

1982

Language:

english

File:

PDF, 3.68 MB

english, 1982

8

PACT: Positioning, Advertising, Copy, Testing

Journal:

Journal of Advertising

Year:

1982

Language:

english

File:

PDF, 1.84 MB

english, 1982

9

Front Matter

Journal:

Journal of Advertising

Year:

1982

Language:

english

File:

PDF, 504 KB

english, 1982

10

Standards for Advertising Copytesting: A Psychometric Interpretation

David H. Furse and David W. Stewart

Journal:

Journal of Advertising

Year:

1982

Language:

english

File:

PDF, 2.18 MB

english, 1982

11

Relating Television Preference Viewing to Shopping Orientations, Life Styles, and Demographics: The Examination of Perceptual and Preference Dimensions of Television Programming

James R. Lumpkin and William R. Darden

Journal:

Journal of Advertising

Year:

1982

Language:

english

File:

PDF, 2.08 MB

english, 1982

12

Back Matter

Journal:

Journal of Advertising

Year:

1982

Language:

english

File:

PDF, 177 KB

english, 1982

13

An Objective and Task Media Selection Decision Model and Advertising Cost Formula to Determine International Advertising Budgets

Jimmy D. Barnes, Brenda J. Moscove and Javad Rassouli

Journal:

Journal of Advertising

Year:

1982

Language:

english

File:

PDF, 1.36 MB

english, 1982

14

The Effects of Corrective Advertising on Company Image

Gary M. Armstrong, George R. Franke and Frederick A. Russ

Journal:

Journal of Advertising

Year:

1982

Language:

english

File:

PDF, 1.39 MB

english, 1982

15

Editorial

Journal:

Journal of Advertising

Year:

1982

Language:

english

File:

PDF, 171 KB

english, 1982

16

The Effectiveness of Time-Compressed Television Advertisements with Older Adults

Journal:

Journal of Advertising

Year:

1982

Language:

english

File:

PDF, 1.51 MB

english, 1982

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