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Volume 31; Issue 1
Main
Journal of Advertising
Volume 31; Issue 1
Journal of Advertising
Volume 31; Issue 1
1
An Exploration of the Effects of Negative Political Advertising on Political Decision Making
Pinkleton, Bruce E.
,
Um, Nam-Hyun
,
Austin, Erica Weintraub
Journal:
Journal of Advertising
Year:
2002
Language:
english
File:
PDF, 1.90 MB
Your tags:
english, 2002
2
Political Advertising || An Exploration of the Effects of Negative Political Advertising on Political Decision Making
Bruce E. Pinkleton, Nam-Hyun Um and Erica Weintraub Austin
Journal:
Journal of Advertising
Year:
2002
Language:
english
File:
PDF, 2.21 MB
Your tags:
english, 2002
3
Televised Political Advertising Effects: Evaluating Responses during the 2000 Robb-Allen Senatorial Election
Tedesco, John C.
Journal:
Journal of Advertising
Year:
2002
Language:
english
File:
PDF, 1.69 MB
Your tags:
english, 2002
4
An Aggregate Examination of the Backlash Effect in Political Advertising: The Case of the 1996 U.S. Senate Race in Minnesota
Jasperson, Amy E.
,
Fan, David P.
Journal:
Journal of Advertising
Year:
2002
Language:
english
File:
PDF, 1.83 MB
Your tags:
english, 2002
5
Political Advertising Believability and Information Source Value during Elections
O'cass, Aron
Journal:
Journal of Advertising
Year:
2002
Language:
english
File:
PDF, 1.79 MB
Your tags:
english, 2002
6
From the Guest Editors
Lariscy, Ruth Ann Weaver
,
Tinkham, Spencer F.
Journal:
Journal of Advertising
Year:
2002
Language:
english
File:
PDF, 586 KB
Your tags:
english, 2002
7
Political Advertising and Information Seeking: Comparing Exposure via Traditional and Internet Channels
Kaid, Lynda Lee
Journal:
Journal of Advertising
Year:
2002
Language:
english
File:
PDF, 1.48 MB
Your tags:
english, 2002
8
Cognitive Responses to Negative and Comparative Political Advertising
Meirick, Patrick
Journal:
Journal of Advertising
Year:
2002
Language:
english
File:
PDF, 2.10 MB
Your tags:
english, 2002
9
Political Advertising || Political Advertising Believability and Information Source Value during Elections
Aron O'Cass
Journal:
Journal of Advertising
Year:
2002
Language:
english
File:
PDF, 2.15 MB
Your tags:
english, 2002
10
Political Advertising || An Aggregate Examination of the Backlash Effect in Political Advertising: The Case of the 1996 U.S. Senate Race in Minnesota
Amy E. Jasperson and David P. Fan
Journal:
Journal of Advertising
Year:
2002
Language:
english
File:
PDF, 2.27 MB
Your tags:
english, 2002
11
Political Advertising || Front Matter
Journal:
Journal of Advertising
Year:
2002
Language:
english
File:
PDF, 880 KB
Your tags:
english, 2002
12
Political Advertising || Televised Political Advertising Effects: Evaluating Responses during the 2000 Robb-Allen Senatorial Election
John C. Tedesco
Journal:
Journal of Advertising
Year:
2002
Language:
english
File:
PDF, 2.12 MB
Your tags:
english, 2002
13
Political Advertising || Political Advertising and Information Seeking: Comparing Exposure via Traditional and Internet Channels
Lynda Lee Kaid
Journal:
Journal of Advertising
Year:
2002
Language:
english
File:
PDF, 1.91 MB
Your tags:
english, 2002
14
Political Advertising || From the Guest Editors
Ruth Ann Weaver Lariscy and Spencer F. Tinkham
Journal:
Journal of Advertising
Year:
2002
Language:
english
File:
PDF, 613 KB
Your tags:
english, 2002
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