Volume 40; Issue 2

Journal of Advertising

Volume 40; Issue 2
1

Is Self-Character Similarity Always Beneficial?

Bhatnagar, Namita, Wan, Fang
Journal:
Journal of Advertising
Year:
2011
Language:
english
File:
PDF, 150 KB
english, 2011
3

When Intrusive Can Be Likable

Yoon, Sukki, Choi, Yung Kyun, Song, Sujin
Journal:
Journal of Advertising
Year:
2011
Language:
english
File:
PDF, 347 KB
english, 2011
4

Missing the Mark

Duff, Brittany R. L., Faber, Ronald J.
Journal:
Journal of Advertising
Year:
2011
Language:
english
File:
PDF, 156 KB
english, 2011
5

Self-Endorsing Versus Other-Endorsing in Virtual Environments

Ahn, Sun Joo, Bailenson, Jeremy N.
Journal:
Journal of Advertising
Year:
2011
Language:
english
File:
PDF, 298 KB
english, 2011
7

The Relat ion Between Actual and Perceived Interactivity

Voorveld, Hilde A. M., Neijens, Peter C., Smit, Edith G.
Journal:
Journal of Advertising
Year:
2011
Language:
english
File:
PDF, 306 KB
english, 2011