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Volume 43; Issue 3
Main
Journal of Advertising
Volume 43; Issue 3
Journal of Advertising
Volume 43; Issue 3
1
Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010
Kim, Kyongseok
,
Hayes, Jameson L.
,
Avant, J. Adam
,
Reid, Leonard N.
Journal:
Journal of Advertising
Year:
2014
Language:
english
File:
PDF, 515 KB
Your tags:
english, 2014
2
Advertising Creativity: The Role of Divergence Versus Meaningfulness
Lehnert, Kevin
,
Till, Brian D.
,
Ospina, José Miguel
Journal:
Journal of Advertising
Year:
2014
Language:
english
File:
PDF, 151 KB
Your tags:
english, 2014
3
Gender Roles and Humor in Advertising: The Occurrence of Stereotyping in Humorous and Nonhumorous Advertising and Its Consequences for Advertising Effectiveness
Eisend, Martin
,
Plagemann, Julia
,
Sollwedel, Julia
Journal:
Journal of Advertising
Year:
2014
Language:
english
File:
PDF, 408 KB
Your tags:
english, 2014
4
Guilt Regulation: The Relative Effects of Altruistic Versus Egoistic Appeals for Charity Advertising
Chang, Chingching
Journal:
Journal of Advertising
Year:
2014
Language:
english
File:
PDF, 276 KB
Your tags:
english, 2014
5
Product Placement in Social Games: Consumer Experiences in China
Chen, Huan
,
Haley, Eric
Journal:
Journal of Advertising
Year:
2014
Language:
english
File:
PDF, 261 KB
Your tags:
english, 2014
6
Contextual and Competitive Interference: Inhibition or Facilitation?
Kumar, Anand
,
Besharat, Ali
,
Lindsey, Charles D.
,
Krishnan, Shanker
Journal:
Journal of Advertising
Year:
2014
Language:
english
File:
PDF, 514 KB
Your tags:
english, 2014
7
Remembering the Good Old Days: The Moderating Role of Consumer Affective State on the Effectiveness of Nostalgic Advertising
Zhao, Guangzhi
,
Muehling, Darrel D.
,
Kareklas, Ioannis
Journal:
Journal of Advertising
Year:
2014
Language:
english
File:
PDF, 139 KB
Your tags:
english, 2014
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