Volume 20; Issue 6

Journal of Consumer Marketing

Volume 20; Issue 6
1

Marketing to the self‐actualizing customer

Wolfe, David B., Sisodia, Rajendra
Journal:
Journal of Consumer Marketing
Year:
2003
Language:
english
File:
PDF, 206 KB
english, 2003
2

Misplaced marketing Misplaced fears of off label prescription drug marketing

Galloway, Chester S.
Journal:
Journal of Consumer Marketing
Year:
2003
Language:
english
File:
PDF, 142 KB
english, 2003
3

Consumer behavior of Chinese children: 1995‐2002

McNeal, James U., Yeh, Chyon‐Hwa
Journal:
Journal of Consumer Marketing
Year:
2003
Language:
english
File:
PDF, 193 KB
english, 2003
4

What is innovation? And why aren’t companies doing more of it?

Kuczmarski, Thomas D.
Journal:
Journal of Consumer Marketing
Year:
2003
Language:
english
File:
PDF, 157 KB
english, 2003
5

Marketing to older adults: an updated overview of present knowledge and practice

Moschis, George P.
Journal:
Journal of Consumer Marketing
Year:
2003
Language:
english
File:
PDF, 200 KB
english, 2003
6

The virtual automotive dealership revisited

Urban, David J., Hoffer, George E.
Journal:
Journal of Consumer Marketing
Year:
2003
Language:
english
File:
PDF, 157 KB
english, 2003