Volume 3; Issue 1

Journal of Consumer Psychology

Volume 3; Issue 1

1

Editorial Board

Journal:

Journal of Consumer Psychology

Year:

1994

Language:

english

File:

PDF, 48 KB

english, 1994

2

The role of thematic congruence between a mood-inducing event and an advertised product in determining the effects of mood on brand attitudes

Daniel J. Howard, Thomas E. Barry

Journal:

Journal of Consumer Psychology

Year:

1994

Language:

english

File:

PDF, 1.47 MB

english, 1994

3

Differences in the relative influence of product attributes under alternative processing conditions: Attribute importance versus attribute ease of imagability

Punam Anand Keller, Ann L. McGill

Journal:

Journal of Consumer Psychology

Year:

1994

Language:

english

File:

PDF, 1.22 MB

english, 1994

4

Program involvement and ad/program consistency as moderators of program context effects

Tammi S. Feltham, Stephen J. Arnold

Journal:

Journal of Consumer Psychology

Year:

1994

Language:

english

File:

PDF, 1.40 MB

english, 1994

5

Comparative judgments of numerical and verbal attribute labels

Madhubalan Viswanathan, Sunder Narayanan

Journal:

Journal of Consumer Psychology

Year:

1994

Language:

english

File:

PDF, 1.23 MB

english, 1994

6

Comparative Judgments of Numerical and Verbal Attribute Labels

Madhubalan Viswanathan and Sunder Narayanan

Journal:

Journal of Consumer Psychology

Year:

1994

Language:

english

File:

PDF, 431 KB

english, 1994

7

Back Matter

Journal:

Journal of Consumer Psychology

Year:

1994

Language:

english

File:

PDF, 399 KB

english, 1994

8

Program Involvement and Ad/Program Consistency as Moderators of Program Context Effects

Tammi S. Feltham and Stephen J. Arnold

Journal:

Journal of Consumer Psychology

Year:

1994

Language:

english

File:

PDF, 620 KB

english, 1994

9

Differences in the Relative Influence of Product Attributes under Alternative Processing Conditions: Attribute Importance versus Attribute Ease of Imagability

Punam Anand Keller and Ann L. McGill

Journal:

Journal of Consumer Psychology

Year:

1994

Language:

english

File:

PDF, 422 KB

english, 1994

10

Front Matter

Journal:

Journal of Consumer Psychology

Year:

1994

Language:

english

File:

PDF, 120 KB

english, 1994

11

The Role of Thematic Congruence between a Mood-Inducing Event and an Advertised Product in Determining the Effects of Mood on Brand Attitudes

Daniel J. Howard and Thomas E. Barry

Journal:

Journal of Consumer Psychology

Year:

1994

Language:

english

File:

PDF, 641 KB

english, 1994

To build up a library is to create a life. It’s never just a random collection of books.

— Carlos María Domínguez

Official channel

Z-Library Desktop Launcher

Tor version

Z-Library

Z-Library Since 2009 support@z-lib.do

EnglishРусскийEspañolItalianoελληνικάاللغة العربيةBahasa IndonesiaBahasa Malaysiaहिन्दीDeutschFrançaisPortuguêsУкраїнськаPolski中文繁體中文日本語Tiếng ViệtAzərbaycan DiliՀայոց լեզուภาษาไทยTürk Diliქართველიবাংলাپښتوతెలుగుاردو한국어SrpskiБългарски