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Volume 22; Issue 2
Main
Journal of Global Marketing
Volume 22; Issue 2
Journal of Global Marketing
Volume 22; Issue 2
1
Does Audiovisual Congruency in Advertisements Increase Persuasion? The Role of Cultural Music and Products
Lalwani, Ashok K.
,
Lwin, May O.
,
Ling, Pee Beng
Journal:
Journal of Global Marketing
Year:
2009
Language:
english
File:
PDF, 150 KB
Your tags:
english, 2009
2
Celebrity Endorsements in Advertisements and Consumer Perceptions: A Cross-Cultural Study
Biswas, Somdutta
,
Hussain, Mahmood
,
O'Donnell, Kathleen
Journal:
Journal of Global Marketing
Year:
2009
Language:
english
File:
PDF, 205 KB
Your tags:
english, 2009
3
Managing Relationships With Chinese Joint Venture Partners
Wilkinson, Timothy J.
,
Thomas, Andrew R.
,
Hawes, Jon M.
Journal:
Journal of Global Marketing
Year:
2009
Language:
english
File:
PDF, 203 KB
Your tags:
english, 2009
4
The Effect of Management Leadership Style on Marketing Orientation, Service Quality, and Financial Results: A Cross-Cultural Study
Chiou, Jyh-Shen
,
Chang, Tung-Zong
Journal:
Journal of Global Marketing
Year:
2009
Language:
english
File:
PDF, 191 KB
Your tags:
english, 2009
5
A Review of “International Management: Managing Across Borders and Cultures, Sixth Edition”
Spillan, John E.
Journal:
Journal of Global Marketing
Year:
2009
Language:
english
File:
PDF, 50 KB
Your tags:
english, 2009
6
Editorial
Kaynak, Erdener
Journal:
Journal of Global Marketing
Year:
2009
Language:
english
File:
PDF, 60 KB
Your tags:
english, 2009
7
The Global and Regional Dispersion of Publishing in the Field of International Marketing
Polonsky, Michael
,
Ringer, Allison C.
Journal:
Journal of Global Marketing
Year:
2009
Language:
english
File:
PDF, 158 KB
Your tags:
english, 2009
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