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Volume 26; Issue 2
Main
Journal of Global Marketing
Volume 26; Issue 2
Journal of Global Marketing
Volume 26; Issue 2
1
Homeownership as a Sign of Immigrants’ Consumer Acculturation: The Role of Region of Origin
Gonzalez-Fuentes, Mario V.
,
Iglesias-Fernández, Carlos
Journal:
Journal of Global Marketing
Year:
2013
Language:
english
File:
PDF, 158 KB
Your tags:
english, 2013
2
For Love of Country? Consumer Ethnocentrism in China, South Korea, and the United States
Tsai, Wanhsiu Sunny
,
Yoo, Jinnie Jinyoung
,
Lee, Wei-Na
Journal:
Journal of Global Marketing
Year:
2013
Language:
english
File:
PDF, 153 KB
Your tags:
english, 2013
3
Effects of Negative Brand Information: Measuring Impact of Celebrity Identification and Brand Commitment
Um, Nam-Hyun
Journal:
Journal of Global Marketing
Year:
2013
Language:
english
File:
PDF, 126 KB
Your tags:
english, 2013
4
Character Portrayal: Examining Gender Roles in Television Commercials Targeted at Children in India and the United States
Bakir, Aysen
Journal:
Journal of Global Marketing
Year:
2013
Language:
english
File:
PDF, 121 KB
Your tags:
english, 2013
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