Volume 1; Issue 2

Journal of Product & Brand Management

Volume 1; Issue 2
1

The Pareto Principle: its Use and Abuse

Sanders, Robert
Journal:
Journal of Product & Brand Management
Year:
1992
Language:
english
File:
PDF, 276 KB
english, 1992
2

Revitalizing Brands

Berry, Norman C.
Journal:
Journal of Product & Brand Management
Year:
1992
Language:
english
File:
PDF, 294 KB
english, 1992
3

What′s in an Image

Dichter, Ernest
Journal:
Journal of Product & Brand Management
Year:
1992
Language:
english
File:
PDF, 134 KB
english, 1992
4

Using Consumer Expectations as an Input to Pricing Decisions

Funkhouser, G.Ray
Journal:
Journal of Product & Brand Management
Year:
1992
Language:
english
File:
PDF, 336 KB
english, 1992
5

The Product Management Audit

Quelch, John A., Farris, Paul W., Olver, James
Journal:
Journal of Product & Brand Management
Year:
1992
Language:
english
File:
PDF, 506 KB
english, 1992
6

Six Timeless Marketing Blunders

Shanklin, William
Journal:
Journal of Product & Brand Management
Year:
1992
Language:
english
File:
PDF, 765 KB
english, 1992
8

Price Inelasticity: Not all that Meets the Eye

Boote, Alfred S.
Journal:
Journal of Product & Brand Management
Year:
1992
Language:
english
File:
PDF, 123 KB
english, 1992