Volume 1; Issue 4

Journal of Product & Brand Management

Volume 1; Issue 4
1

Building Successful Brands: the Strategic Options

Doyle, Peter
Journal:
Journal of Product & Brand Management
Year:
1992
Language:
english
File:
PDF, 952 KB
english, 1992
2

Commentary: The Effect of Free Samples on Immediate Consumer Purchase

Lammers, H.Bruce
Journal:
Journal of Product & Brand Management
Year:
1992
Language:
english
File:
PDF, 493 KB
english, 1992
3

The Product Management Audit: Design and Survey Findings

Quelch, John A., Farris, Paul W., Olver, James
Journal:
Journal of Product & Brand Management
Year:
1992
Language:
english
File:
PDF, 975 KB
english, 1992
4

Complaints as Opportunities

Plymire, Jerry
Journal:
Journal of Product & Brand Management
Year:
1992
Language:
english
File:
PDF, 322 KB
english, 1992
5

Ten Barriers to Marketing Planning

McDonald, Malcolm H.B.
Journal:
Journal of Product & Brand Management
Year:
1992
Language:
english
File:
PDF, 933 KB
english, 1992
6

Commentary: A Perspective on Brands

Kim, Peter
Journal:
Journal of Product & Brand Management
Year:
1992
Language:
english
File:
PDF, 379 KB
english, 1992
7

Erratum

Journal:
Journal of Product & Brand Management
Year:
1992
Language:
english
File:
PDF, 101 KB
english, 1992