Volume 11; Issue 4

Journal of Product & Brand Management

Volume 11; Issue 4
1

Segmenting customer brand preference: demographic or psychographic

Lin, Chin‐Feng
Journal:
Journal of Product & Brand Management
Year:
2002
Language:
english
File:
PDF, 187 KB
english, 2002
2

Brand choice in gift‐giving: recipient influence

Parsons, Andrew G.
Journal:
Journal of Product & Brand Management
Year:
2002
Language:
english
File:
PDF, 758 KB
english, 2002
3

Cross‐national applicability of a perceived quality model

Agarwal, Sanjeev, Teas, R. Kenneth
Journal:
Journal of Product & Brand Management
Year:
2002
Language:
english
File:
PDF, 431 KB
english, 2002
4

Potential points of brand leverage: consumers’ emergent attributes

Bristol, Terry
Journal:
Journal of Product & Brand Management
Year:
2002
Language:
english
File:
PDF, 132 KB
english, 2002