Volume 12; Issue 1

Journal of Product & Brand Management

Volume 12; Issue 1
1

Product involvement/brand loyalty: is there a link?

Quester, Pascale, Lin Lim, Ai
Journal:
Journal of Product & Brand Management
Year:
2003
Language:
english
File:
PDF, 172 KB
english, 2003
2

Managing brand equity: a look at the impact of attributes

Myers, Chris A.
Journal:
Journal of Product & Brand Management
Year:
2003
Language:
english
File:
PDF, 222 KB
english, 2003
3

When weaker brands prevail

Lange, Fredrik, Selander, Sara, Åberg, Catherine
Journal:
Journal of Product & Brand Management
Year:
2003
Language:
english
File:
PDF, 220 KB
english, 2003
4

A new brand’s behaviour in an established market

Hoek, Janet, Kearns, Zane, Wilkinson, Kathryn
Journal:
Journal of Product & Brand Management
Year:
2003
Language:
english
File:
PDF, 233 KB
english, 2003