Volume 13; Issue 1

Journal of Product & Brand Management

Volume 13; Issue 1
2

Consumer price perceptions after translation to Euro currency

Anttila, Mai
Journal:
Journal of Product & Brand Management
Year:
2004
Language:
english
File:
PDF, 200 KB
english, 2004
3

Positive brand extension trial and choice of parent brand

Chen, Kuang‐Jung, Liu, Chu‐Mei
Journal:
Journal of Product & Brand Management
Year:
2004
Language:
english
File:
PDF, 508 KB
english, 2004
4

Pricing and pirate product market formation

Papadopoulos, Theo
Journal:
Journal of Product & Brand Management
Year:
2004
Language:
english
File:
PDF, 138 KB
english, 2004
5

Using focus group data to set new product prices

Allen, Theodore T., Maybin, Kristen M.
Journal:
Journal of Product & Brand Management
Year:
2004
Language:
english
File:
PDF, 272 KB
english, 2004