Volume 14; Issue 1

Journal of Product & Brand Management

Volume 14; Issue 1
1

Brand power revisited: measuring brand equity in cyber‐space

Na, WoonBong, Marshall, Roger
Journal:
Journal of Product & Brand Management
Year:
2005
Language:
english
File:
PDF, 292 KB
english, 2005
2

Brand trust and brand extension acceptance: the relationship

Reast, Jon D.
Journal:
Journal of Product & Brand Management
Year:
2005
Language:
english
File:
PDF, 318 KB
english, 2005
3

Dynamics of price sensitivity among mobile service customers

Munnukka, Juha
Journal:
Journal of Product & Brand Management
Year:
2005
Language:
english
File:
PDF, 225 KB
english, 2005
5

Loyalty to price tiers in purchases of bottled wine

Romaniuk, Jenni, Dawes, John
Journal:
Journal of Product & Brand Management
Year:
2005
Language:
english
File:
PDF, 102 KB
english, 2005
6

Universal appeals with local specifications

Hsieh, Ming‐Huei, Lindridge, Andrew
Journal:
Journal of Product & Brand Management
Year:
2005
Language:
english
File:
PDF, 359 KB
english, 2005