Volume 14; Issue 3

3

Does brand trust matter to brand equity?

Year:
2005
Language:
english
File:
PDF, 154 KB
english, 2005
4

A brand orientation typology for SMEs: a case research approach

Year:
2005
Language:
english
File:
PDF, 124 KB
english, 2005
7

The locus effect on inertia equity

Year:
2005
Language:
english
File:
PDF, 121 KB
english, 2005