Volume 14; Issue 4

Journal of Product & Brand Management

Volume 14; Issue 4
1

Successful brand management in SMEs: a new theory and practical hints

Krake, Frank B.G.J.M.
Journal:
Journal of Product & Brand Management
Year:
2005
Language:
english
File:
PDF, 312 KB
english, 2005
2

Brand extensions: brand concept congruency and feedback effects revisited

Thorbjørnsen, Helge
Journal:
Journal of Product & Brand Management
Year:
2005
Language:
english
File:
PDF, 257 KB
english, 2005
3

Tourism destination branding complexity

Pike, Steven
Journal:
Journal of Product & Brand Management
Year:
2005
Language:
english
File:
PDF, 200 KB
english, 2005
4

Risk and maximum acceptable discount levels

Drozdenko, Ronald, Jensen, Marlene
Journal:
Journal of Product & Brand Management
Year:
2005
Language:
english
File:
PDF, 237 KB
english, 2005
7

Inland technology: the quest for genuine replicas

Pitta, Dennis
Journal:
Journal of Product & Brand Management
Year:
2005
Language:
english
File:
PDF, 110 KB
english, 2005