Volume 14; Issue 7

Journal of Product & Brand Management

Volume 14; Issue 7
1

Brand management and the challenge of authenticity

Beverland, Michael
Journal:
Journal of Product & Brand Management
Year:
2005
Language:
english
File:
PDF, 45 KB
english, 2005
2

An empirical analysis of the brand personality effect

Freling, Traci H., Forbes, Lukas P.
Journal:
Journal of Product & Brand Management
Year:
2005
Language:
english
File:
PDF, 117 KB
english, 2005
3

Technological congruence and perceived quality of brand extensions

Story, John, Sue Loroz, Peggy
Journal:
Journal of Product & Brand Management
Year:
2005
Language:
english
File:
PDF, 181 KB
english, 2005
4

How do markets behave? The adjustment of price endings

Aalto‐Setala, Ville
Journal:
Journal of Product & Brand Management
Year:
2005
Language:
english
File:
PDF, 160 KB
english, 2005
7

New product development at Eastern Spice & Flavorings

Franzak, Frank, Pitta, Dennis
Journal:
Journal of Product & Brand Management
Year:
2005
Language:
english
File:
PDF, 170 KB
english, 2005
8

Hyperchoice and high prices: an unfair combination

Maxwell, Sarah
Journal:
Journal of Product & Brand Management
Year:
2005
Language:
english
File:
PDF, 238 KB
english, 2005