Volume 16; Issue 2

Journal of Product & Brand Management

Volume 16; Issue 2
1

A process model of brand cocreation: brand management and research implications

Boyle, Emily
Journal:
Journal of Product & Brand Management
Year:
2007
Language:
english
File:
PDF, 181 KB
english, 2007
2

Customers' willingness to purchase new store brands

Zielke, Stephan, Dobbelstein, Thomas
Journal:
Journal of Product & Brand Management
Year:
2007
Language:
english
File:
PDF, 254 KB
english, 2007
4

Universities sell their brands

Bunzel, David L.
Journal:
Journal of Product & Brand Management
Year:
2007
Language:
english
File:
PDF, 177 KB
english, 2007
5

Harnessing the power of consumer insight

Florin, Dave, Callen, Barry, Pratzel, Mike, Kropp, Jeane
Journal:
Journal of Product & Brand Management
Year:
2007
Language:
english
File:
PDF, 142 KB
english, 2007
6

Building brand equity and share of heart at Nassau Valley Vineyards

Pitta, Dennis
Journal:
Journal of Product & Brand Management
Year:
2007
Language:
english
File:
PDF, 171 KB
english, 2007
7

British grocers' brand extension in financial services

Laforet, Sylvie
Journal:
Journal of Product & Brand Management
Year:
2007
Language:
english
File:
PDF, 143 KB
english, 2007
9

Processing fluency versus novelty effects in deal perceptions

Kramer, Thomas, Min Kim, Hyeong
Journal:
Journal of Product & Brand Management
Year:
2007
Language:
english
File:
PDF, 191 KB
english, 2007