Volume 16; Issue 4

1

Gray marketing and its impacts on brand equity

Year:
2007
Language:
english
File:
PDF, 285 KB
english, 2007
4

Logical brand management in a dynamic context of growth and innovation

Year:
2007
Language:
english
File:
PDF, 495 KB
english, 2007
6

A study of time limited price promotions

Year:
2007
Language:
english
File:
PDF, 195 KB
english, 2007
7

Profiting from mega‐trends

Year:
2007
Language:
english
File:
PDF, 85 KB
english, 2007
8

The innovation challenge at Durable Surface Corporation

Year:
2007
Language:
english
File:
PDF, 132 KB
english, 2007
9

The case of “difficult” brands

Year:
2007
Language:
english
File:
PDF, 140 KB
english, 2007