Volume 17; Issue 4

1

Consumer innovativeness and consumer acceptance of brand extensions

Year:
2008
Language:
english
File:
PDF, 108 KB
english, 2008
2

Brands portfolios and competitive advantage: an empirical study

Year:
2008
Language:
english
File:
PDF, 347 KB
english, 2008
5

The implications of platform sharing on brand value

Year:
2008
Language:
english
File:
PDF, 228 KB
english, 2008
8

Providing the tools to build brand share of heart: Gydget.com

Year:
2008
Language:
english
File:
PDF, 156 KB
english, 2008