Volume 18; Issue 3

1

The impact of intra‐brand platform sharing on brand attractiveness

Year:
2009
Language:
english
File:
PDF, 85 KB
english, 2009
3

Exploring brand sabotage in retail banking

Year:
2009
Language:
english
File:
PDF, 444 KB
english, 2009
5

Searching for competitive advantage with the aid of the brand potential index

Year:
2009
Language:
english
File:
PDF, 570 KB
english, 2009
6

Pricing strategies and firm performances under alliance brand

Year:
2009
Language:
english
File:
PDF, 173 KB
english, 2009
7

Consumer perceptions of bundles

Year:
2009
Language:
english
File:
PDF, 173 KB
english, 2009