Volume 18; Issue 4

Journal of Product & Brand Management

Volume 18; Issue 4
2

A mixed method approach to understanding brand personality

Arora, Raj, Stoner, Charles
Journal:
Journal of Product & Brand Management
Year:
2009
Language:
english
File:
PDF, 291 KB
english, 2009
4

Issues in a down economy: blue oceans and new product development

Pitta, Dennis
Journal:
Journal of Product & Brand Management
Year:
2009
Language:
english
File:
PDF, 215 KB
english, 2009
5

Corporate brand reputation and the adoption of innovations

Corkindale, David, Belder, Marcus
Journal:
Journal of Product & Brand Management
Year:
2009
Language:
english
File:
PDF, 292 KB
english, 2009
6

Function and problems of brand name pharmaceuticals

Jack Rotfeld, Herbert
Journal:
Journal of Product & Brand Management
Year:
2009
Language:
english
File:
PDF, 152 KB
english, 2009
7

Does a brand have to be consistent?

Charters, Steve
Journal:
Journal of Product & Brand Management
Year:
2009
Language:
english
File:
PDF, 228 KB
english, 2009
9

Could higher fees lead to lower prices?

Ancarani, Fabio, Gerstner, Eitan, Posselt, Thorsten, Radic, Dubravko
Journal:
Journal of Product & Brand Management
Year:
2009
Language:
english
File:
PDF, 203 KB
english, 2009