Volume 19; Issue 5

2

Corporate social performance and financial‐based brand equity

Year:
2010
Language:
english
File:
PDF, 221 KB
english, 2010
5

Perceived price fairness and price decay in the DVD market

Year:
2010
Language:
english
File:
PDF, 207 KB
english, 2010
6

The two components of a fair price: social and personal

Year:
2010
Language:
english
File:
PDF, 225 KB
english, 2010