Volume 2; Issue 1

Journal of Product & Brand Management

Volume 2; Issue 1
1

Brand Performance Comparatives

Chapman, Randall G.
Journal:
Journal of Product & Brand Management
Year:
1993
Language:
english
File:
PDF, 343 KB
english, 1993
2

Marketing Strategies for Mature Brands

Evans, Joel R., Lombardo, Gregg
Journal:
Journal of Product & Brand Management
Year:
1993
Language:
english
File:
PDF, 464 KB
english, 1993
3

The 20 Toughest Questions for New Product Proposals

Constantineau, Larry A.
Journal:
Journal of Product & Brand Management
Year:
1993
Language:
english
File:
PDF, 171 KB
english, 1993
4

Commentary: Unlocking the Brand Asset Vault

Selame, Elinor
Journal:
Journal of Product & Brand Management
Year:
1993
Language:
english
File:
PDF, 645 KB
english, 1993
5

Affinity Marketing: What Is it and How Does it Work?

Macchiette, Bart, Roy, Abhijit
Journal:
Journal of Product & Brand Management
Year:
1993
Language:
english
File:
PDF, 165 KB
english, 1993
6

Price Signaling: Does it Ever Work?

Alpert, Frank, Wilson, Beth, Elliott, Michael T.
Journal:
Journal of Product & Brand Management
Year:
1993
Language:
english
File:
PDF, 430 KB
english, 1993