Volume 2; Issue 3

Journal of Product & Brand Management

Volume 2; Issue 3
2

Celebrity Endorsers

Walker, Mary, Langmeyer, Lynn, Langmeyer, Daniel
Journal:
Journal of Product & Brand Management
Year:
1993
Language:
english
File:
PDF, 335 KB
english, 1993
3

Marketing Myopia: An Integrated View

Richard, Michael D., Womack, James A., Allaway, Arthur W.
Journal:
Journal of Product & Brand Management
Year:
1993
Language:
english
File:
PDF, 295 KB
english, 1993
5

The Management of Marketing Productivity

McGrath, Allan J.
Journal:
Journal of Product & Brand Management
Year:
1993
Language:
english
File:
PDF, 421 KB
english, 1993
6

The Pursuit of Marketing Productivity

Ailloni‐Charas, Dan
Journal:
Journal of Product & Brand Management
Year:
1993
Language:
english
File:
PDF, 368 KB
english, 1993
7

Erratum

Journal:
Journal of Product & Brand Management
Year:
1993
Language:
english
File:
PDF, 100 KB
english, 1993