Volume 21; Issue 1

1

Transforming the nature and scope of new product development

Year:
2012
Language:
english
File:
PDF, 325 KB
english, 2012
5

Divide and prosper? When partitioned prices make sense

Year:
2012
Language:
english
File:
PDF, 246 KB
english, 2012
6

Revisiting perceptual fit in co‐branding applications

Year:
2012
Language:
english
File:
PDF, 343 KB
english, 2012
7

“Outing” the supplier: implications for manufacturers and retailers

Year:
2012
Language:
english
File:
PDF, 149 KB
english, 2012