Volume 21; Issue 7

1

Brand loyalty and the role of hedonic value

Year:
2012
Language:
english
File:
PDF, 205 KB
english, 2012
2

Searching for competitive advantage with the brand extension process

Year:
2012
Language:
english
File:
PDF, 227 KB
english, 2012
4

Effects of complete products on consumer judgments

Year:
2012
Language:
english
File:
PDF, 182 KB
english, 2012