Volume 22; Issue 3

1

Corporate motive and fit in cause related marketing

Year:
2013
Language:
english
File:
PDF, 447 KB
english, 2013
5

Applying the peak‐end rule to reference prices

Year:
2013
Language:
english
File:
PDF, 160 KB
english, 2013
7

Optimal pricing in tiered markets

Year:
2013
Language:
english
File:
PDF, 202 KB
english, 2013