Volume 23; Issue 4/5

2

Price promotions and their effect upon reference prices

Year:
2014
Language:
english
File:
PDF, 388 KB
english, 2014
5

Can vague brand slogans promote desirable consumer responses?

Year:
2014
Language:
english
File:
PDF, 436 KB
english, 2014
11

The Human Brand

Year:
2014
Language:
english
File:
PDF, 341 KB
english, 2014