Volume 24; Issue 4

2

Product involvement, price perceptions, and brand loyalty

Year:
2015
Language:
english
File:
PDF, 756 KB
english, 2015
6

The Nobel Prize: the identity of a corporate heritage brand

Year:
2015
Language:
english
File:
PDF, 607 KB
english, 2015
8

The mediation effects of sticker shock

Year:
2015
Language:
english
File:
PDF, 178 KB
english, 2015