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Volume 27; Issue 2
Main
Journal of Product & Brand Management
Volume 27; Issue 2
Journal of Product & Brand Management
Volume 27; Issue 2
1
In for a penny, in for a pound? Exploring mutual endorsement effects between celebrity CEOs and corporate brands
Scheidt, Stefan
,
Gelhard, Carsten
,
Strotzer, Juliane
,
Henseler, Jörg
Journal:
Journal of Product & Brand Management
Year:
2018
Language:
english
File:
PDF, 347 KB
Your tags:
english, 2018
2
Editorial
Guzman, Francisco
,
Veloutsou, Cleopatra
Journal:
Journal of Product & Brand Management
Year:
2018
Language:
english
File:
PDF, 78 KB
Your tags:
english, 2018
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