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Volume 27; Issue 3
Main
Journal of Product & Brand Management
Volume 27; Issue 3
Journal of Product & Brand Management
Volume 27; Issue 3
1
“Brand play” versus “Brand attack”: the subversion of brand meaning in non-collaborative co-creation by professional artists and consumer activists
Kristal, Samuel
,
Baumgarth, Carsten
,
Henseler, Jörg
Journal:
Journal of Product & Brand Management
Year:
2018
Language:
english
File:
PDF, 339 KB
Your tags:
english, 2018
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