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Volume 28; Issue 7
Main
Journal of Product & Brand Management
Volume 28; Issue 7
Journal of Product & Brand Management
Volume 28; Issue 7
1
Engaging consumers in mobile instant messaging: the role of cute branded emoticons
Lee, Crystal T.
,
Hsieh, Sara H.
Journal:
Journal of Product & Brand Management
Year:
2019
Language:
english
File:
PDF, 592 KB
Your tags:
english, 2019
2
The immediate effect of corporate social responsibility on consumer-based brand equity
Muniz, Fernanda
,
Guzmán, Francisco
,
Paswan, Audhesh K.
,
Crawford, Heather J.
Journal:
Journal of Product & Brand Management
Year:
2019
File:
PDF, 305 KB
Your tags:
2019
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