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Volume 29; Issue 1
Main
Journal of Product & Brand Management
Volume 29; Issue 1
Journal of Product & Brand Management
Volume 29; Issue 1
1
Is love really blind? The effect of emotional brand attachment on the perceived risk of really new products
Aboulnasr, Khaled
,
Tran, Gina A.
Journal:
Journal of Product & Brand Management
Year:
2019
File:
PDF, 303 KB
Your tags:
2019
2
The effects of logo frame design on brand extensions
Chen, Yu-Shan Athena
,
Bei, Lien-Ti
Journal:
Journal of Product & Brand Management
Year:
2019
File:
PDF, 1.48 MB
Your tags:
2019
3
Consumer response to negative celebrity publicity: the effects of moral reasoning strategies and fan identification
Wang, Sai
,
Kim, Ki Joon
Journal:
Journal of Product & Brand Management
Year:
2019
File:
PDF, 231 KB
Your tags:
2019
4
Antecedents and consequences of attitude contagion processes: the example of apparel brand fan pages
Hsu, Li-Chun
Journal:
Journal of Product & Brand Management
Year:
2019
File:
PDF, 490 KB
Your tags:
2019
5
The role of private label tiers and private label naming strategies in the relationship between private label brand equity and store loyalty
Rubio, Natalia
,
Villaseñor, Nieves
,
Yagüe, MarÃa
Journal:
Journal of Product & Brand Management
Year:
2019
File:
PDF, 747 KB
Your tags:
2019
6
What determines residentsâ commitment to a post-communist city? A moderated mediation analysis
Tournois, Laurent
,
Rollero, Chiara
Journal:
Journal of Product & Brand Management
Year:
2019
File:
PDF, 352 KB
Your tags:
2019
7
The bright side and dark side of group heterogeneity within online brand community
Liao, Junyun
,
Yang, Defeng
,
Wei, Haiying
,
Guo, Yulang
Journal:
Journal of Product & Brand Management
Year:
2019
File:
PDF, 281 KB
Your tags:
2019
8
The invisible identity in a visible world: how religiosity mediates consumer culture and the marketplace
Nguyen, Thuy D.
,
Chou, Shih Yung
,
Blankson, Charles
,
Wilson, Phillip
Journal:
Journal of Product & Brand Management
Year:
2019
File:
PDF, 365 KB
Your tags:
2019
1
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