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Volume 29; Issue 2
Main
Journal of Product & Brand Management
Volume 29; Issue 2
Journal of Product & Brand Management
Volume 29; Issue 2
1
Guest editorial
Plangger, Kirk
,
Pitt, Leyland
Journal:
Journal of Product & Brand Management
Year:
2020
File:
PDF, 472 KB
Your tags:
2020
2
A high-speed world with fake news: brand managers take warning
Peterson, Mark
Journal:
Journal of Product & Brand Management
Year:
2019
File:
PDF, 343 KB
Your tags:
2019
3
Consumer response to fake news about brands on social media: the effects of self-efficacy, media trust, and persuasion knowledge on brand trust
Chen, Zifei Fay
,
Cheng, Yang
Journal:
Journal of Product & Brand Management
Year:
2019
File:
PDF, 449 KB
Your tags:
2019
4
Fake news and brand management: a Delphi study of impact, vulnerability and mitigation
Flostrand, Andrew
,
Pitt, Leyland
,
Kietzmann, Jan
Journal:
Journal of Product & Brand Management
Year:
2019
File:
PDF, 316 KB
Your tags:
2019
5
A false image of health: how fake news and pseudo-facts spread in the health and beauty industry
de Regt, Anouk
,
Montecchi, Matteo
,
Lord Ferguson, Sarah
Journal:
Journal of Product & Brand Management
Year:
2019
File:
PDF, 270 KB
Your tags:
2019
6
The truth (as I see it): philosophical considerations influencing a typology of fake news
Ferreira, Caitlin Candice
,
Robertson, Jeandri
,
Kirsten, Marnell
Journal:
Journal of Product & Brand Management
Year:
2019
File:
PDF, 207 KB
Your tags:
2019
7
Do your employees think your slogan is âfake news?â A framework for understanding the impact of fake company slogans on employees
Lee, Linda W.
,
Hannah, David
,
McCarthy, Ian P.
Journal:
Journal of Product & Brand Management
Year:
2019
File:
PDF, 434 KB
Your tags:
2019
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