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Volume 29; Issue 4
Main
Journal of Product & Brand Management
Volume 29; Issue 4
Journal of Product & Brand Management
Volume 29; Issue 4
1
Guest editorial
Crittenden, Victoria
,
Sarstedt, Marko
,
Astrachan, Claudia
,
Hair, Joe
,
Lourenco, Carlos Eduardo
Journal:
Journal of Product & Brand Management
Year:
2020
File:
PDF, 132 KB
Your tags:
2020
2
Evaluation of brand relationship quality using formative index: a novel measurement approach
Adhikari, Kishalay
,
Panda, Rajeev Kumar
Journal:
Journal of Product & Brand Management
Year:
2019
File:
PDF, 308 KB
Your tags:
2019
3
Online brand advocacy (OBA): the development of a multiple item scale
Wilk, Violetta
,
Soutar, Geoffrey Norman
,
Harrigan, Paul
Journal:
Journal of Product & Brand Management
Year:
2019
File:
PDF, 277 KB
Your tags:
2019
4
Cognitive and emotional resistance to innovations: concept and measurement
Castro, Cristiano A.B.
,
Zambaldi, Felipe
,
Ponchio, Mateus Canniatti
Journal:
Journal of Product & Brand Management
Year:
2019
File:
PDF, 433 KB
Your tags:
2019
5
Consumer engagement in social media: scale comparison analysis
Ferreira, Mateus
,
Zambaldi, Felipe
,
Guerra, Diego de Sousa
Journal:
Journal of Product & Brand Management
Year:
2020
File:
PDF, 1.17 MB
Your tags:
2020
6
A history of brand misdefinition â with corresponding implications for mismeasurement and incoherent brand theory
Gaski, John F.
Journal:
Journal of Product & Brand Management
Year:
2020
File:
PDF, 664 KB
Your tags:
2020
7
Corporate social responsibility and business ethics: conceptualization, scale development and validation
Harrison, Dana E.
,
Ferrell, O.C.
,
Ferrell, Linda
,
Hair, Jr, Joe F.
Journal:
Journal of Product & Brand Management
Year:
2019
File:
PDF, 179 KB
Your tags:
2019
8
Brand love measurement scale development: an inter-cultural analysis
Pontinha, Vasco M.
,
Coelho do Vale, Rita
Journal:
Journal of Product & Brand Management
Year:
2019
File:
PDF, 500 KB
Your tags:
2019
1
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