Volume 3; Issue 2

Journal of Product & Brand Management

Volume 3; Issue 2
1

The Ideology of Political Correctness and Its Effect on Brand Strategy

Prevel Katsanis, Lea
Journal:
Journal of Product & Brand Management
Year:
1994
Language:
english
File:
PDF, 139 KB
english, 1994
3

Matching Appropriate Pricing Strategy with Markets and Objectives

Duke, Charles R.
Journal:
Journal of Product & Brand Management
Year:
1994
Language:
english
File:
PDF, 52 KB
english, 1994
4

Commentary: Securing the Future of Your Brand

Davis, Scott
Journal:
Journal of Product & Brand Management
Year:
1994
Language:
english
File:
PDF, 132 KB
english, 1994
5

Innovator Buying Behavior Over Time:

Alpert, Frank
Journal:
Journal of Product & Brand Management
Year:
1994
Language:
english
File:
PDF, 166 KB
english, 1994