Volume 3; Issue 4

Journal of Product & Brand Management

Volume 3; Issue 4
1

Patents: A Managerial Perspective

Hufker, Tim, Alpert, Frank
Journal:
Journal of Product & Brand Management
Year:
1994
Language:
english
File:
PDF, 148 KB
english, 1994
2

Product Piracy:

McDonald, Gael, Roberts, Christopher
Journal:
Journal of Product & Brand Management
Year:
1994
Language:
english
File:
PDF, 157 KB
english, 1994
3

Branding Food Endorsement Programs:

Graham, Peter, Harker, Debra, Harker, Michael, Tuck, Marshall
Journal:
Journal of Product & Brand Management
Year:
1994
Language:
english
File:
PDF, 150 KB
english, 1994
4

Faculty Internships:

Lantos, Geoffrey P.
Journal:
Journal of Product & Brand Management
Year:
1994
Language:
english
File:
PDF, 155 KB
english, 1994
5

Commentary: Marketing Research Pitfalls in Product Development

Valentin, Erhard K.
Journal:
Journal of Product & Brand Management
Year:
1994
Language:
english
File:
PDF, 117 KB
english, 1994