Volume 7; Issue 2

Journal of Product & Brand Management

Volume 7; Issue 2
1

Fashion involvement, self‐monitoring and the meaning of brands

Auty, Susan, Elliott, Richard
Journal:
Journal of Product & Brand Management
Year:
1998
Language:
english
File:
PDF, 93 KB
english, 1998
2

Consumption values, sponsorship awareness, brand and product use

Pope, Nigel
Journal:
Journal of Product & Brand Management
Year:
1998
Language:
english
File:
PDF, 149 KB
english, 1998
3

The role of mood in price promotions

Hsu, Chung‐kue, Shaw‐Ching Liu, Ben
Journal:
Journal of Product & Brand Management
Year:
1998
Language:
english
File:
PDF, 179 KB
english, 1998
5

Positioning brand extensions: implications for beliefs and attitudes

Sheinin, Daniel A.
Journal:
Journal of Product & Brand Management
Year:
1998
Language:
english
File:
PDF, 199 KB
english, 1998
6

Evaluating multidimensional prices

Herrmann, Andreas, Wricke, Martin
Journal:
Journal of Product & Brand Management
Year:
1998
Language:
english
File:
PDF, 62 KB
english, 1998
7

Brand management in post‐NAFTA Mexico

Ghosh, Amit K.
Journal:
Journal of Product & Brand Management
Year:
1998
Language:
english
File:
PDF, 138 KB
english, 1998