Volume 7; Issue 4

Journal of Product & Brand Management

Volume 7; Issue 4
1

Brand equity valuation: a global perspective

Motameni, Reza, Shahrokhi, Manuchehr
Journal:
Journal of Product & Brand Management
Year:
1998
Language:
english
File:
PDF, 108 KB
english, 1998
2

Separating the brand asset from the goodwill asset

Tollington, Tony
Journal:
Journal of Product & Brand Management
Year:
1998
Language:
english
File:
PDF, 187 KB
english, 1998
3

Market research companies and new product development tools

Nijssen, Edwin J., Frambach, Ruud T.
Journal:
Journal of Product & Brand Management
Year:
1998
Language:
english
File:
PDF, 195 KB
english, 1998
4

Ratemaking for postal services: a stochastic marginal cost pricing model

Boronico, Jess S.
Journal:
Journal of Product & Brand Management
Year:
1998
Language:
english
File:
PDF, 200 KB
english, 1998
5

The identification of weak products revisited

Harness, David R., Marr, Norman E., Goy, Tina
Journal:
Journal of Product & Brand Management
Year:
1998
Language:
english
File:
PDF, 225 KB
english, 1998