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Volume 11; Issue 1
Main
Journal of Services Marketing
Volume 11; Issue 1
Journal of Services Marketing
Volume 11; Issue 1
1
Consumer evaluations of fast‐food services: a cross‐national comparison
Lee, Moonkyu
,
Ulgado, Francis M.
Journal:
Journal of Services Marketing
Year:
1997
Language:
english
File:
PDF, 183 KB
Your tags:
english, 1997
2
Service guarantees and consumers’ evaluation of services
Tucci, Louis A.
,
Talaga, James
Journal:
Journal of Services Marketing
Year:
1997
Language:
english
File:
PDF, 152 KB
Your tags:
english, 1997
3
Service pricing: a multi‐step synthetic approach
Tung, Wei
,
Capella, Louis M.
,
Tat, Peter K.
Journal:
Journal of Services Marketing
Year:
1997
Language:
english
File:
PDF, 52 KB
Your tags:
english, 1997
4
Consumer‐specific determinants of the size of retail choice sets: an empirical comparison of physical good and service providers
Brand, Richard R.
,
Cronin, J. Joseph
Journal:
Journal of Services Marketing
Year:
1997
Language:
english
File:
PDF, 176 KB
Your tags:
english, 1997
5
Using norms to improve the interpretation of service quality measures
Brown, Tom J.
Journal:
Journal of Services Marketing
Year:
1997
Language:
english
File:
PDF, 154 KB
Your tags:
english, 1997
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