Volume 11; Issue 1

Journal of Services Marketing

Volume 11; Issue 1

1

Consumer evaluations of fast‐food services: a cross‐national comparison

Lee, Moonkyu, Ulgado, Francis M.

Journal:

Journal of Services Marketing

Year:

1997

Language:

english

File:

PDF, 183 KB

english, 1997

2

Service guarantees and consumers’ evaluation of services

Tucci, Louis A., Talaga, James

Journal:

Journal of Services Marketing

Year:

1997

Language:

english

File:

PDF, 152 KB

english, 1997

3

Service pricing: a multi‐step synthetic approach

Tung, Wei, Capella, Louis M., Tat, Peter K.

Journal:

Journal of Services Marketing

Year:

1997

Language:

english

File:

PDF, 52 KB

english, 1997

4

Consumer‐specific determinants of the size of retail choice sets: an empirical comparison of physical good and service providers

Brand, Richard R., Cronin, J. Joseph

Journal:

Journal of Services Marketing

Year:

1997

Language:

english

File:

PDF, 176 KB

english, 1997

5

Using norms to improve the interpretation of service quality measures

Journal:

Journal of Services Marketing

Year:

1997

Language:

english

File:

PDF, 154 KB

english, 1997