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Volume 16; Issue 5
Main
Journal of Services Marketing
Volume 16; Issue 5
Journal of Services Marketing
Volume 16; Issue 5
1
Addressing services’ intangibility through integrated marketing communication: an exploratory study
Grove, Stephen J.
,
Carlson, Les
,
Dorsch, Michael J.
Journal:
Journal of Services Marketing
Year:
2002
Language:
english
File:
PDF, 302 KB
Your tags:
english, 2002
2
Selecting and promoting service encounter elements in passenger rail transportation
Tripp, Carolyn
,
Drea, John T.
Journal:
Journal of Services Marketing
Year:
2002
Language:
english
File:
PDF, 242 KB
Your tags:
english, 2002
3
Integrating advertising theories with conceptual models of services advertising
Mortimer, Kathleen
Journal:
Journal of Services Marketing
Year:
2002
Language:
english
File:
PDF, 226 KB
Your tags:
english, 2002
4
Promoting services via the Internet: new opportunities and challenges
Zinkhan, George M.
Journal:
Journal of Services Marketing
Year:
2002
Language:
english
File:
PDF, 191 KB
Your tags:
english, 2002
5
A comparison of services advertising strategies used in US and Korean magazine ads: a content analysis
Bang, Hae‐Kyong
,
Sook Moon, Young
Journal:
Journal of Services Marketing
Year:
2002
Language:
english
File:
PDF, 97 KB
Your tags:
english, 2002
6
Services communications: from mindless tangibilization to meaningful messages
Mittal, Banwari
Journal:
Journal of Services Marketing
Year:
2002
Language:
english
File:
PDF, 64 KB
Your tags:
english, 2002
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