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Volume 27; Issue 4
Main
Marketing Letters
Volume 27; Issue 4
Marketing Letters
Volume 27; Issue 4
1
Siding with the underdog: is your customer voting effort a sweet deal for your competitors?
Nariswari, Angeline G. A.
,
Chen, Qimei
Journal:
Marketing Letters
Year:
2016
Language:
english
File:
PDF, 362 KB
Your tags:
english, 2016
2
Loyalty as a matter of principle: the influence of standards of judgment on customer loyalty
Love, Edwin
,
Staton, Mark
,
Rotman, Jeff D.
Journal:
Marketing Letters
Year:
2016
Language:
english
File:
PDF, 343 KB
Your tags:
english, 2016
3
Benchmarking buyer behavior towards new brands
Trinh, Giang
,
Romaniuk, Jenni
,
Tanusondjaja, Arry
Journal:
Marketing Letters
Year:
2016
Language:
english
File:
PDF, 299 KB
Your tags:
english, 2016
4
Tasting in 2D: implications of food shape, visual cues, and oral haptic sensory inputs
Szocs, Courtney
,
Biswas, Dipayan
Journal:
Marketing Letters
Year:
2016
Language:
english
File:
PDF, 369 KB
Your tags:
english, 2016
5
How competitor brand names affect within-brand choices
Gunasti, Kunter
,
Devezer, Berna
Journal:
Marketing Letters
Year:
2016
Language:
english
File:
PDF, 617 KB
Your tags:
english, 2016
6
Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry
Song, Reo
,
Jang, Sungha
,
Cai, Gangshu
Journal:
Marketing Letters
Year:
2016
Language:
english
File:
PDF, 402 KB
Your tags:
english, 2016
7
The effects of the experience recommendation on short- and long-term happiness
Sääksjärvi, Maria
,
Hellén, Katarina
,
Desmet, Pieter
Journal:
Marketing Letters
Year:
2016
Language:
english
File:
PDF, 411 KB
Your tags:
english, 2016
8
Shopping plans, buying motivations, and return policies: impacts on product returns and purchase likelihoods
Seo, Joon Yong
,
Yoon, Sukki
,
Vangelova, Milena
Journal:
Marketing Letters
Year:
2016
Language:
english
File:
PDF, 402 KB
Your tags:
english, 2016
9
The effect of category label specificity on consumer choice
Kim, Hee Jin
,
Yoon, Song Oh
Journal:
Marketing Letters
Year:
2016
Language:
english
File:
PDF, 1.22 MB
Your tags:
english, 2016
10
Response style corrected market segmentation for ordinal data
Grün, Bettina
,
Dolnicar, Sara
Journal:
Marketing Letters
Year:
2016
Language:
english
File:
PDF, 610 KB
Your tags:
english, 2016
11
Erratum to: The effect of category label specificity on consumer choice
Kim, Hee Jin
,
Yoon, Song Oh
Journal:
Marketing Letters
Year:
2016
File:
PDF, 185 KB
Your tags:
2016
12
Self-construal and feature centrality
Mao, Huifang
,
Li, Xingbo
,
Desai, Kalpesh Kaushik
,
Jain, Shailendra Pratap
Journal:
Marketing Letters
Year:
2016
Language:
english
File:
PDF, 300 KB
Your tags:
english, 2016
13
Price discrimination through multi-level loyalty programs
Sayman, Serdar
,
Usman, Murat
Journal:
Marketing Letters
Year:
2016
Language:
english
File:
PDF, 318 KB
Your tags:
english, 2016
14
Erratum to: Price discrimination through multi-level loyalty programs
Sayman, Serdar
,
Usman, Murat
Journal:
Marketing Letters
Year:
2016
Language:
english
File:
PDF, 196 KB
Your tags:
english, 2016
15
Cake or fruit? Influencing healthy food choice through the interaction of automatic and instructed mental simulation
Xie, Hu
,
Minton, Elizabeth A.
,
Kahle, Lynn R.
Journal:
Marketing Letters
Year:
2016
Language:
english
File:
PDF, 1.07 MB
Your tags:
english, 2016
16
Do stock prices undervalue investments in advertising?
Oh, Yun Kyung
,
Gulen, Huseyin
,
Kim, Jung-Min
,
Robinson, William T.
Journal:
Marketing Letters
Year:
2016
Language:
english
File:
PDF, 367 KB
Your tags:
english, 2016
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