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Volume 14; Issue 5
Main
Psychology and Marketing
Volume 14; Issue 5
Psychology and Marketing
Volume 14; Issue 5
1
Consumer decision making within a goal-driven framework
Robert Lawson
Journal:
Psychology and Marketing
Year:
1997
Language:
english
File:
PDF, 200 KB
Your tags:
english, 1997
2
Elaboration on experience: Effects on attribute importance
Cynthia Huffman
Journal:
Psychology and Marketing
Year:
1997
Language:
english
File:
PDF, 160 KB
Your tags:
english, 1997
3
The impact of staff empowerment and communication style on customer evaluations: The special case of service failure
Beverley A. Sparks
,
Graham L. Bradley
,
Victor J. Callan
Journal:
Psychology and Marketing
Year:
1997
Language:
english
File:
PDF, 144 KB
Your tags:
english, 1997
4
Swatch fever: An allegory for understanding the paradox of collecting
Mary M. Long
,
Leon G. Schiffman
Journal:
Psychology and Marketing
Year:
1997
Language:
english
File:
PDF, 122 KB
Your tags:
english, 1997
5
How green-claim strength and country disposition affect product evaluation and company image
Lalita A. Manrai
,
Ajay K. Manrai
,
Dana-Nicoleta Lascu
,
John K. Ryans Jr.
Journal:
Psychology and Marketing
Year:
1997
Language:
english
File:
PDF, 236 KB
Your tags:
english, 1997
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