Volume 32; Issue 9

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Psychology and Marketing
Volume 32; Issue 9

Psychology and Marketing

Volume 32; Issue 9

1

Social Sharing of Online Videos: Examining American Consumers’ Video Sharing Attitudes, Intent, and Behavior

Yang, Hongwei Chris, Wang, Yingqi

Journal:

Psychology and Marketing

Year:

2015

Language:

english

File:

PDF, 207 KB

english, 2015

2

What to Get and What to Give Up: How Different Decision Tasks and Product Types Affect the Persuasiveness of Promotion- versus Prevention-Focused Messages

Ghosh Chowdhury, Tilottama, Micu, Camelia, Ratneshwar, S., Kim, Eunjin Anna

Journal:

Psychology and Marketing

Year:

2015

Language:

english

File:

PDF, 454 KB

english, 2015

3

Preliminary Evidence for the Neurophysiologic Effects of Online Coupons: Changes in Oxytocin, Stress, and Mood

Alexander, Veronika, Tripp, Sophie, Zak, Paul J.

Journal:

Psychology and Marketing

Year:

2015

Language:

english

File:

PDF, 529 KB

english, 2015

4

Exploring Different Types of Sharing: A Proposed Segmentation of the Market for “Sharing” Businesses

Hellwig, Katharina, Morhart, Felicitas, Girardin, Florent, Hauser, Mirjam

Journal:

Psychology and Marketing

Year:

2015

Language:

english

File:

PDF, 347 KB

english, 2015

5

Competence Enhancement and Anticipated Emotion as Motivational Drivers of Brand Attachment

Proksch, Michael, Orth, Ulrich R., Cornwell, T. Bettina

Journal:

Psychology and Marketing

Year:

2015

Language:

english

File:

PDF, 332 KB

english, 2015

6

Cross-modal Interactions between Color and Texture of Food

Chylinski, Mathew, Northey, Gavin, Ngo, Liem Viet

Journal:

Psychology and Marketing

Year:

2015

Language:

english

File:

PDF, 454 KB

english, 2015

7

Consuming Alone: Broadening Putnam's “Bowling Alone” Thesis

Rauch, Andreas, Deker, Johannes S., Woodside, Arch G.

Journal:

Psychology and Marketing

Year:

2015

Language:

english

File:

PDF, 385 KB

english, 2015

8

Brain Scripts for Sales Success , by Drew Eric Whitman. McGraw-Hill Education, 2015 Columbus, OH; 224 pages; paperback; $22

Dubinsky, Alan J.

Journal:

Psychology and Marketing

Year:

2015

Language:

english

File:

PDF, 129 KB

english, 2015