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Volume 8; Issue 4
Main
The Marketing Review
Volume 8; Issue 4
The Marketing Review
Volume 8; Issue 4
1
Models of advertising standardisation and adaptation: it's time to move the debate forward
Krolikowska, Ewa
,
Kuenzel, Sven
Journal:
The Marketing Review
Year:
2008
Language:
english
File:
PDF, 88 KB
Your tags:
english, 2008
2
Editorial
Blythe, Jim
Journal:
The Marketing Review
Year:
2008
Language:
english
File:
PDF, 47 KB
Your tags:
english, 2008
3
“Developing a taxonomy of usability user types”- a managerial approach to applying new user research methods for R&D in the telecommunications industry
Dörflinger, Tim
,
Henke, Katja
,
Buchwald, Markus
Journal:
The Marketing Review
Year:
2008
Language:
english
File:
PDF, 2.37 MB
Your tags:
english, 2008
4
An overview of the Sri Lankan tea industry: an exploratory case study
Kasturiratne, Dulekha
Journal:
The Marketing Review
Year:
2008
Language:
english
File:
PDF, 91 KB
Your tags:
english, 2008
5
Volume 8 Indexes
Journal:
The Marketing Review
Year:
2008
Language:
english
File:
PDF, 44 KB
Your tags:
english, 2008
6
Leveraging operant resources of consumers: improving consumer experiences or productivity?
Hilton, Toni
Journal:
The Marketing Review
Year:
2008
Language:
english
File:
PDF, 70 KB
Your tags:
english, 2008
7
An elder's reflection on marketing to the elderly
Baron, Steve
Journal:
The Marketing Review
Year:
2008
Language:
english
File:
PDF, 105 KB
Your tags:
english, 2008
8
Global marketing strategy in the digital age: an analysis of Japanese mobile phone manufacturers
Osaki, Takanori
Journal:
The Marketing Review
Year:
2008
Language:
english
File:
PDF, 83 KB
Your tags:
english, 2008
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