Volume 8; Issue 4

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The Marketing Review
Volume 8; Issue 4

The Marketing Review

Volume 8; Issue 4

1

Models of advertising standardisation and adaptation: it's time to move the debate forward

Krolikowska, Ewa, Kuenzel, Sven

Journal:

The Marketing Review

Year:

2008

Language:

english

File:

PDF, 88 KB

english, 2008

2

Editorial

Journal:

The Marketing Review

Year:

2008

Language:

english

File:

PDF, 47 KB

english, 2008

3

“Developing a taxonomy of usability user types”- a managerial approach to applying new user research methods for R&D in the telecommunications industry

Dörflinger, Tim, Henke, Katja, Buchwald, Markus

Journal:

The Marketing Review

Year:

2008

Language:

english

File:

PDF, 2.37 MB

english, 2008

4

An overview of the Sri Lankan tea industry: an exploratory case study

Kasturiratne, Dulekha

Journal:

The Marketing Review

Year:

2008

Language:

english

File:

PDF, 91 KB

english, 2008

5

Volume 8 Indexes

Journal:

The Marketing Review

Year:

2008

Language:

english

File:

PDF, 44 KB

english, 2008

6

Leveraging operant resources of consumers: improving consumer experiences or productivity?

Journal:

The Marketing Review

Year:

2008

Language:

english

File:

PDF, 70 KB

english, 2008

7

An elder's reflection on marketing to the elderly

Journal:

The Marketing Review

Year:

2008

Language:

english

File:

PDF, 105 KB

english, 2008

8

Global marketing strategy in the digital age: an analysis of Japanese mobile phone manufacturers

Osaki, Takanori

Journal:

The Marketing Review

Year:

2008

Language:

english

File:

PDF, 83 KB

english, 2008